Reciprocation means visiting another person’s blog and as they say, when in Rome, it’s important to do as the Romans do. Every blog has its own set of house rules and you must pay attention to them. One example of house rules is the inclusion of links in your comments. Some bloggers prefer not to have any links displayed without their express permission.
Acts of rudeness commonly result from simple misunderstanding and ignorance of rules. If you’re unsure about your statement, you can always email the other blogger and ask for confirmation as to whether your reply is adequate or not.
Don’t be condescending
It’s easy to be so without even being aware of it. When you are visiting a blog that’s less popular than yours, don’t act or speak in such a way that you’ve made it very clear to everyone the other blogger should be grateful for you little act of reciprocation. That’s a big no-no to do, and you’re sure to receive unpleasant feedback even if it’s true. Such things are better left unsaid.
Always return the favor
Last but not the least, remember to return every favor you receive! This is the golden rule of all golden rules and to violate once or several times is something that no Internet marketer forgets. Soon, tales of your infamy will spread and you shouldn’t be surprised if the popularity of your blog starts declining.
Regardless of how much or how little you’ll benefit from reciprocating the favor, do it anyway. It’s called good business!
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