Do's and Don'ts for Reciprocating Traffic to Promote Your Blog (part 1 of 2)

Some mockingly call it as the mutual admiration society and wherein people praise – and link to – each other in order to generate traffic. No matter how way you look at it, reciprocating traffic works not just for promoting websites but blogs as well. Here are several dos and don’ts to take note of if you’re in the mood for sharing some love with your fellow bloggers.

How to Reciprocate Traffic for Blog Promotion

Reciprocating is easier than you think. You just have to take note of what other bloggers are doing for you and return the favor. Of course, you can also consider initiating things by being the first to post a comment, include a link in your directory, respond with a blog entry, or review another blog.

As long as what you’re doing places focus on you and the other blogger, you’re doing the right thing!

Make your reciprocation valuable

If you are going to reciprocate a favor, be sure to make it valuable and meaningful for the other blogger. It would simply be a waste of web space if all you’re going to say is hi and goodbye. If that’s what you’re going to do, it’s best not to reciprocate at all.

To make reciprocation valuable, consider which areas you can make the greatest contributions – pages which, even better, the other blogger would appreciate to gain more traffic for. Look for questions that coincide with your fields of expertise.

Make it mutually beneficial

Reciprocity is not merely an exchange of links. It also includes mutual acknowledgment – and maybe even recommendation – of each other’s expertise. When you post a comment or display a link in your website, make sure that the information you provide not only reflects positively on the other blogger but on yourself as well.

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